Lust & Envy
Plant Based Creamery
A small team of yoghurt lovers set out to make a range of plant-based yoghurts that are ethically made, rich and creamy. They were looking to solve the main issue for the Plant based consumer was truly dessert-level tasty flavours. The result was four lusciously flavoured yoghurts that consumers would, quite literally, lust after.
This was our starting point for creating a unique brand for the category. Naming was inspired by the super-indulgent flavours, lust-worthy creamy flavours that everyone - plant based, Vegans, Vegetarians and even the dairy alternative consumers would envy.
The thick, creamy and gooey yoghurts led us to a visual style heavily influenced by 1970's illustation and interior design trends. Organic fluid shapes, marbled patterns and playful textures are used in each unique illustration, each a reinterpretation of the flavour - a gloopy ribbon of salted caramel, funky meadow flowers and soft vanilla serve ice cream. Background colour a similar retro, bright sherbert colours reinforce flavour intensity. In direct contrast to the whites and beiges of the incumbent brands. The result is a small range of coconut yoghurts that offer a truly unique and indulgent experience.
Range of work: Packaging
For more about this project visit: https://www.weareonfire.co.nz/design/lust-and-envy-packaging-design-onfire-deisgn-auckland-nz/
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